Funferal

BBC to sell advertising on international website?

An interesting, and rather complex, challenge facing public service broadcasters is what services to provide to those outside the state in which they are based, and how to fund such services. The BBC has announced plans to generate advertising on bbc.com, which is to be the portal for those accessing their content from outside the United Kingdom, and possibly to charge for a ‘video on demand’ service. It appears that the BBC currently has 10 Gbps in connectivity to servers in the United States and Europe where they cache content. Doesn’t come cheap….
I’ve previous posted on a number of occasions about debates in Ireland about the provision of services for emigrants by RTÉ. This is a particularly fraught issue in Ireland as a result of our complex relationship with our history of emigration.