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EU to relax rules on product placement, TV advertising

European ministers have voted to remove EU restrictions on product placement on TV (other than in children’s programming and news) and to allow more frequent commercial breaks in certain types of programming:

Movies, news and children’s programmes could be interrupted by advertisements every 30 minutes, but no commercial breaks are allowed during the coverage of religious services.

Note that these rule changes need to be passed by the European Parliament before being adopted, with an initial vote expected there in December, and implementation as early as the first half of next year.