Following ‘the’ news

August 14th, 2003 | by aobaoill |

In light of a discussion I recently had over the traditional measurement of the level of newspaper readership in society (should online readership count? what about email summaries of headlines? and should one include only sites that have off-line publications?) it is interesting to examine a new Pew report. It looks not at newspaper readership, but at how closely the public follows various issues – such as the Kobe Bryant case, developments in Iraq, and the democratic candidacy race. The report is based on self-reporting, which introduces a degree of weakness – one person’s “following very closely” may be another person’s “following fairly closely” – but we can see some trends.

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